Alternativlos!

‘Alternativlos!’ The deterministic slogan of the pensée unique in its English version, and proclaimed worst word of 2010 in Goethe’s language for not so different reasons, has been turned by Mathias Döpfner into the war cry of Google’s foes. Indeed, in a letter addressed to Mountain View that has gone down in history of antitrust yellow press, Axel Springer’s Chief Executive Officer came up with an apocryphal theory of harm that the eager EU trustbuster seems to have fallen for. In April 2015, Berlaymont took another shot at the tech leviathan aiming at a business that one would not consider precisely flagship: its comparison shopping service. Continue reading “Alternativlos!”